“We are hugely excited about ‘Dum Maaro Dum’. It has a great script. It is vibrant and contemporary and we expect the film to appeal to a wide audience. The February timing is perfect and it is strategically timed just before the cricket World cup,” Vijay Singh, CEO of Fox Star Studios India, said in a statement.
Fox Star Studios India is co-producing the film with Ramesh Sippy.
“Dum Maaro Dum” will be Fox Star’s third outing to release in the same period. The studio released multiple Oscar-award winning “Slumdog Millionaire” in January 2009 and Shah Rukh Khan-starrer “My Name is Khan” in February this year.
“The window of late January and early February works for us also as we are familiar with the release environment during that period”, said Singh.
Ramesh Sippy echoed similar sentiments. “The film is shaping up very well and the audiences should get ready to enjoy a gripping, moving film with great visual appeal, coming their way on February 4,” he said.
Directed by Rohan Sippy, “Dum Maaro Dum” is an action-thriller with Abhishek playing a fearless cop. The movie races through India’s largest tourist destination Goa and also stars Aditya Panscholi and Pratiek Babbar. Telugu star Rana Daggubati makes his Bollywood debut with the movie.
After completing the first schedule of the film in Goa, the cast and crew will start shooting for a second schedule in Mumbai next month.